Chileshe Bweupe, the President of the Zambia Rugby Union (ZRU), has urged rugby clubs in the Copperbelt region to embrace innovation and capitalize on sponsorship opportunities. He made this appeal during the unveiling of Roan jerseys in Luanshya, emphasizing the need for rugby to make significant strides after years of lagging behind. Addressing the audience on Wednesday evening, Bweupe commended Roan for their remarkable progress, especially after spending 11 years in the lower ranks. He expressed his hope that other rugby clubs in the Copperbelt could draw inspiration from Roan's success and emulate their initiatives. Bweupe acknowledged the challenges faced by clubs but praised their resilience and dedication to the sport. He emphasized that rugby, being second only to football in Zambia, deserves a prominent place in the country's sporting landscape. To achieve this, he called for unity among legends, supporters, and the corporate sector in Luanshya and beyond. Highlighting the significance of Roan Rugby Club as a vital part of Luanshya's identity, Bweupe encouraged collective efforts to sustain and promote the sport in the region. Roan Rugby Club's upcoming participation in the National Rugby League for the first time in 11 years represents a significant milestone, and Bweupe encouraged other clubs to follow Roan's developmental model. In conclusion, Bweupe's message resonates with the broader goal of fostering rugby's growth and development in Zambia, with a call for clubs to embrace innovation and seek sponsorship opportunities to elevate the sport's status and reach new heights in the Copperbelt region.