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On 12th April 2023, Atlasmara Bank signed a kit sponsorship deal with Red Arrows rugby club team from k120, 000.00 to k350, 000.00 this year in order to boost the team and celebrate their 4th-year partnership. Atlasmara Bank Acting Managing Director, Bobbline Cheemba says that the resources will be channeled towards jersey sponsorship as well as replicas. Bobbline says the partnership with Red Arrows also outlines the bank's commitment to supporting sports development across the country. Speaking during the signing ceremony, Cheembela said that Atlasmara will continue to invest in sports development when called upon. He later disclosed that the bank is open to supporting teams in any possible way they can. Meanwhile, Red Arrows Rugby Club Chairperson Colonel Amos Chitembwe has said that the club will repay the trust shown by Atlasmara by winning its 10th league title. Red Arrows was represented by Zambia Air Force Commanders representatives and the Director of sport. Colonel Danny Muyemba, Arrows Vice chairman, Lt Col Gilbert Sinkamba, and many more. RARC
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